Mises and the consumption of peasants beer.

Abstract

In this text I will analyze how, in the texts of Mises -central author in the strategy and deployment of neoliberalism- a problem related to subjectivity and like is highlighted.In opposition to an interpretation of man who, as homo economicus, mechanically orients his actions in order to obtain profits. The aforementioned author recognizes the existence of infinity of reasons why man chooses to act, beyond what can provide him with an immediate economic benefit. In this sense, subjective meanings, likes, emotions and feelings become objects to be incorporated into the neoliberal government strategy.